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Home News "Rags to riches" Yorkshire business celebrates 20th birthday

"Rags to riches" Yorkshire business celebrates 20th birthday

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A Sheffield business started by one man in his dining room is celebrating its 20th anniversary after a remarkable journey that has seen it reach the pinnacle of its industry.

Ant Marketing has experienced extraordinary progression over the last two decades, evolving from humble beginnings to become one of the UK's leading telemarketers. 

Founded by current CEO Anthony Hinchliffe in his hometown of Sheffield, the company began with one phone and one vision - to provide the very best in telemarketing services.

Today Ant is one of the UK's leading providers of outsourced call centre sales, marketing and customer services, boasting a client base including the London Stock Exchange, Wall Street Journal and the BBC.

Anthony Hinchliffe said: "It's a great milestone for the company to celebrate its 20th birthday and it's been a wonderful time."

"We started in 1989 and have consistently worked hard to realise that goal. I am incredibly proud of the massive development Ant has experienced and all of our achievements so far."

"Today we are a thriving, respected company, but, rather than rest on our laurels, we will strive to make the next 20 years even more successful than those we have already had."

The company, which has head offices in Sheffield, has over 700 employees in three prime sites in the UK, comprising many strong teams of operatives handling millions of calls annually.

In an industry where high staff turnover is commonplace, Ant has an enviable attrition rate which is well below the industry average.

As well as passing on savings from recruitment and training to clients, Ant's low attrition rate means a greater depth of experience not only in telephone agents but also their management team.

Ant has experience catering for a range of requirements across Business to Business (B2B) and Business to Consumer (B2C), with a strong focus on providing an affordable service that enhances a company’s reputation.